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The Mobile Movement: Understanding Smartphone Consumers


This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Read more

10 Reasons Why Your Business Needs a Mobile Website


Mobile use is set to explode. It's set to surpass PC Internet use by 2014. Your customers are mobile, and they expect a great experience on their iPhones, Andoids, Blackberrys and other mobile devices. A mobile optimized website can give them that experience -- Read more

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The Mobile Movement: Understanding Smartphone Consumers

Posted on March 15, 2013 by MobileToolz in Google Perspective, Mobile Web Leave a comment

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising —GoogleMobileAds.